A masterful mixer of strong conceptual, compositional, typographic and illustrative elements, New Zealand-based graphic designer, illustrator and muralist, Allan Wrath has drawn, painted and printed his signature quirky expressions of illustrative positivity on and across every conceivable and legally available surface.

 

Inspired by clean, simple living and working positively toward one’s life goals — Wrath’s looping linework and quirky graphic goodness can be found in abundance across Australia, New Zealand and neighbouring Pacific Isles on everything from coffee cups, caps, greeting cards, magazine covers and t-shirts, to the decorated walls of businesses small and large who share his ethos of 'Follow the Cloud, Not the Crowd!'.

 

Equally at home applying his successful signature style in large-scale mural form on corporate walls as he is working with small businesses or publishing organisations on annual reports, infographics, branding and individual product makeovers, Allan boasts an enviable track record of commercial clients and commissions — all of whom were drawn to his idiosyncratic marriage of coolness and clear communication.

 

Wrath’s professional mural work can be seen across four separate storeys at Lion Nathan Sydney’s Olympic Park Office complex, where he spent eight weeks transforming multiple plain walls into a masterful illustrated work of art, and notable past design, illustration and brand clients of Allan’s include Clemenger Australia, New Zealand Trade and Enterprise, Disney, the Fiji Surfing Association, and cycling apparel label Attaquer.